Slide Media Kit

The Slide Story

Slide is a technology-enabled insurance company based out of Tampa, FL. The company was founded in 2021 by Bruce Lucas, an insurance insider with a deep understanding of how technology can be applied to achieve better outcomes for both consumers and the business.

As Founder, Chairman, and CEO of Heritage Insurance, Lucas took the super-regional homeowner's insurance carrier from inception to IPO and beyond. After maintaining profitability and stability every year of his 9-year tenure, he left the company to pursue the next big opportunity in insurance. Lucas envisioned leveraging data and cutting-edge technology to transform all aspects of the insurance process, including operations, claims, underwriting, customer and agent experiences.

To deliver on his vision of Slide, he joined forces with a network of insurance, technology, data science experts from marquee companies like Amazon, Facebook, Progressive, and eBay. He also forged a data partnership to give Slide a dataset in excess of $6 trillion total insured value. Building AI, machine learning, and data science capabilities on Big Data is the key to Slide's technological advantage. It is impossible to have credible artificial intelligence and machine learning without it. With a large dataset, Slide is positioned to make better underwriting decisions and provide more options for homeowners.

Curated by deep data science, Slide's cutting-edge technology will streamline and hyper-personalize every touchpoint in the value chain. Behind the scenes, it powers better underwriting decisions, streamlines operations, and optimizes profitability. On the front end, independent agents and customers will have the flexibility to design insurance on their terms with the slide of a button.

Slide completed an oversubscribed $105 million Series A in November 2021 and has since become the 3rd largest technology-enabled insurance company in the market.

Bruce Lucas
Founder & CEO

Bruce Lucas is Slide’s Founder and Chief Executive Officer. He leads the vision, development, and execution of the company’s business strategy, growth, and profitability.

Bruce is regarded as one of the top P&C insurance executives in the US. Internationally, he was named a top insurance influencer for his leverage of Big Data and cutting-edge technology to transform all aspects of the insurance process, including operations, claims, underwriting, customer and agent experiences.

Prior to Slide, Bruce founded super-regional insurer Heritage Insurance (NYSE: HRTG), where he served as CEO and Chairman of the Board. There he grew the company from a single-state startup to over $1 billion in annual revenue in 15 states, maintaining profitability and stability every year of his 9-year tenure.

Bruce is an alumnus of Indiana University and holds a Doctor of Law from the Indiana University Maurer School of Law.

Slide Media Kit

The Slide Story

Approved Media Photos

Slide Logos

Brand Guidelines

Bruce LucasFounder & CEO

Bruce Lucas

Best places to work in 2024? Here's what US employees had to say about their employers.

Slide Ranked Top 10 Property Insurer in Florida

Here’s the full list of the 2024 Tampa Bay Times Top Workplaces

Here are the Top 100 Tampa Bay Workplaces of 2024

These are Tampa Bay's Power 100, the most influential businesspeople in 2024

Who is Slide? Why the Tampa-based home insurer is 'bullish' on Florida's market

Newcomer Slide Insurance assumes 86K Farmers Insurance homeowners policies in Florida

Slide Insurance to Take Over Farmers Renewal Rights

Homeowners navigating new insurance companies in Florida

Tampa-based Slide to obtain scores of Farmers Insurance policies

Slide Insurance acquires 86,000 Florida homeowners policies from Farmers Insurance

Slide Acquires Renewal Rights on 86,000 Florida Farmers Insurance Customers

Slide Acquires Renewal Rights for Farmers Insurance® Homeowners Policies in Florida

Florida Farmers Insurance policies find new home after insurer’s exit

Slide acquires renewal rights for 86k Farmers policies

Slide picks up renewal rights for 86,000 Farmers policies in Florida

Slide Insurance Secures Renewal Rights for 86,000 Farmers Insurance Homeowners Policies in Florida

Slide strikes deal for 86,000 Farmers homeowners policies as insurer exits Florida

Slide acquires renewal rights for 86,000 Farmers policies

Slide acquires renewal rights for 86,000 Farmers Insurance Homeowners Policies in Florida

Massive Citizens Takeout Plan Seen as Sign That Things Are Looking Up in Florida Market

Florida clears transfer of 184,000 Citizens policies to private carriers

Slide backed to pick up 100,000 Florida Citizens policies

Slide Insurance upsizes reinsurance capacity by $200 million with cat bonds

Slide approved for perhaps largest Florida Citizens takeout ever: CEO Bruce Lucas

Meet Slide Insurance, a 2023 Best Places to Work honoree

Bruce Lucas tells Axios "reinsurance has a domino effect on the economy".

Reinsurance Market Threatens Florida Insurers

New Florida property insurance company picks up nearly 200,000 homeowners from insolvent companies

Florida insolvencies to continue, but Slide sees "real opportunity"– CEO

Lucas: Florida reforms “signal to grow” Slide but more carrier insolvencies to come

Slide CEO bullish on Fla. property market after 'earth-shattering' reforms

Slide, an Insurtech, Acquires 91,400 United Property & Casualty Insurance Policies

Slide acquires Florida renewal rights & intellectual property from UPC

Lucas’ insurtech Slide gets renewal rights to UPC’s Florida property book

Slide building on presence in Florida, picks up 91K policies from UPC

Slide swoops for UPC's Florida renewal rights and IP

Slide Acquires Florida Renewal Rights and Intellectual Property From UPC Insurance

Exclusive: Tampa insurtech startup acquires UPC Insurance's Florida policies

Slide named one of Tech Tribune's "2023 Best Tech Startups in Tampa"

Shannon Lucas selected as an honoree of the TBBJ 2023 BusinessWoman of the Year award!

Local insurance company partners with Pinellas County non-profit to make 60 beds for kids in need

Slide: Creating a profitable insurtech for a secure future

Bruce Lucas: A Maverick of the InsurTech Industry

Meet Tampa Bay's Inno on Fire 2022 Blazer Winners

Hurricane Ian Could Cripple Housing Market: Slide CEO

Bruce Lucas Places #7 on the Top Insurtech Influencers List

Podcast: Raising a $105M Series A to Make it Easy to Choose Your Insurance

Reimagining Home Insurance Through the Lens of Technology

Demotech Gives New Kid, Slide, a Top Financial Rating, Thanks to Capital Raised

Tampa Insurtech Startup Acquires $400M in Premiums

$400mn St. Johns Book Can Be Profitable in Year One

Tampa Insurtech Company Gets $400M Cut of Orlando Company

Tampa Insurtech Takes Over $400M in Premiums From Downgraded Florida Insurer

Bruce Lucas talks about the future of insurance, emerging tech, and more!

Lucas’s Homeowners Insurtech Slide Closes $100mn Series A Round

Slide’s Lucas Targets IPO Within Three Years After $100mn Fundraise

Heritage Announces Partnership with Insurtech Slide, Acquires 6% Stake

Slide Raises $100mn in Series A Funding Round

Insurtech Slide Closes $100MFundraising Round

Tampa Insurance Startup Raises $100 Million

Tampa Insurance Tech Startup Raises $100M in Series A Funding Round

Tampa Public Company Founder Raises $100M for New Insurance Tech Startup

Tampa Insurance Startup Nets $100 Million in Early Fundraising

Inside Slide's $100M Series A Raise

Insurtech Slide Raises $100M in Series A Funding

Action and Ambition Podcast Features Bruce Lucas

Slide's Idalia claims coming in lower than expected: CEO Lucas

Media Contact

Media Contact

Bruce Lucas
Founder & CEO

Lucas’s Homeowners Insurtech Slide Closes $100mn
Series A Round

Insurtech Slide Closes $100M
Fundraising Round

Inside Slide's $100M
Series A Raise